Hippy Kids

New website for Brighton-based child-minding and playgroup business featuring an easy-to-update blog and a playful, colourful theme throughout.

The Client

Family-run child-minding and playgroup business based in Portslade (near Brighton).

Hippy Kids pride themselves on their child-led, free flow approach – encouraging children to explore, ask questions make choices and take risks (within limits!).

The Brief

A new website to help promote the business and provide point of reference for existing customers, as well as a blog which could be easily updated with news, photographs and events.

The design needed to be warm and friendly in keeping with their child-focused business but without being overly cutesy or twee.

The Design

When Beccy and Charlie contacted me to ask if I could create a brand new website for their Portslade-based child-minding and playgroup business, I knew straight away that I’d like to make a feature of the delightful images they take of the children and all the wonderful things they get up to, whilst Beccy’s brief was for “a Scandinavian style including nature and maybe some animals in earthy colours”.

Initially this seemed to be quite a challenge, combining the vibrantly colourful photos with an earthier palette, but by tweaking the colours we managed to come up with a “scrapbook” style where each element (including the wonderful banner heading created by a friend) could be shown off to their best effect without overwhelming or detracting from each other.

As an added feature, I also included a feed from Hippy Kids’ Instagram account at the bottom of the page which is updated instantly whenever new images are uploaded and helps to keep things looking fresh and interesting.

I really enjoyed creating such a playful theme (which certainly made a change from my more minimal designs) and can’t wait to see what Hippy Kids get up to next!

See the result here – Hippy Kids

Feeling inspired with ideas for your business? Why not contact me and let’s chat.


Cassie designed our wonderful website for our childcare business earlier this year. I found her professional approach and eye for detail outstanding. She showed great patience with my busy schedule and really listened to my ideas whilst suggesting some unique ways of making the website stand out to prospective clients.

We’ve had many compliments about the website and would highly recommend Cassie’s services.